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Loud Bar Music Makes People Drink More, Faster: Study

July 20, 2008

According to the Agence France-Presse (via Yahoo!),loud bar music makes people drink more and drink faster, a study released Friday has found.

"Previous research had shown that fast music can cause fast drinking, and that music versus no music can cause a person to spend more time in a bar," said Nicolas Gueguen, a professor of behavioral sciences at the Universite de Bretagne-Sud in France, and corresponding author for the study.

"This is the first time that an experimental approach in a real context found the effects of loud music on alcohol consumption."

Read the entire article from the Agence France-Presse.

A Fox News report on the above-named study can be viewed below.

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